4 Marketing Strategies to Make Consumers Love Your Brand


By Kim Niem







4 Marketing Strategies to Make Consumers Love Your Brand | Social Media Today

We live in an ad, ad world. Without them, there’d be no television or radio, no social media – or we’d have to pay a lot more for such things. 

According to Revcontent, “86% of consumers say they feel ads are necessary to get free content online”. And while that’s true for the most part, that doesn’t give marketers carte blanche to annoy the daylights out of them. Here are four strategies to make consumers happy to see your ads:

1. Make it personal

Nothing’s more annoying than a pushy salesperson – don’t let your marketing take on that persona. Shoving your brand down people’s throats is not only a huge turn-off, it’s ineffective. Consumers either tune you out or worse, they take note of how annoying you are and vow never to give your brand their business.

On social particularly, the landscape now is consumer-centric, so your marketing strategy must reflect that. Forbes contributor Daniel Newman describes it this way: “Influence no longer lies with the suave, silver-tongued marketer and glossy marketing brochures. Consumers need to be marketed to in the way they want to be marketed to”.

Accomplishing this means applying social monitoring and analytics to uncover consumer sentiment, creating a gateway to authentic conversations between consumers and marketers. You’ve got to push past demographic generalities for the real data.

recent webinar by the American Marketing Association offers a great example illustrating this by Chris Leet, Sr. Director of Product Marketing at NetBase. Leet lists demographic characteristics of two men who both:

  • Were born in 1948 and grew up in England
  • Were married twice and had 2 children
  • Were successful in business and wealthy

The reveal? One man is Prince Charles, the other is Ozzy Osbourne – they couldn’t be more different. Thus, the marketing approach for each of them must also be. Social listening gives you the information to make your messaging personal – so use it. Because consumers love it when you do.

2. Make it relevant

Not all marketing content can be personalized, of course, you can’t know who’ll read a particular blog post in a given moment, or what else they’re interested in. But you can ensure your native network offers recommendations relevant to the content they follow. Vendors like Rev contest, Taboola, and Outbrain specialize in this.

Someone reading an article about gardening may certainly be into dirt bike racing – but do you want to take the chance? Content recommendations must be relevant to the taste of the reader. If the bottom of your blog is littered with spammy clickbait with sensationalistic headlines, it comes across as junky and low-rent, making your own site look bad.

On the other hand, if at the end of your posts your readers are pointed to relevant content they’d never otherwise find, your site becomes a trusted, valuable resource. Or as Rev content VP of Marketing Richard Iwanik-Marques puts it, “Publishers can maintain sustainably high revenue streams, while also giving consumers a memorable content discovery experience they will enjoy”. Which beats the alternative.

3. Make it timely

Timing really is everything – especially when it’s off. Here are just a few things consumers find super annoying:

  • Coupons that spit out on the receipt for an item they just purchased – useless to anyone who doesn’t have the space or budget to stock up before the coupon expires, just so they can use it
  • Repetitive ads in their Facebook feed for an item they’ve already bought
  • Email subscription boxes that pop-up just as their eyes focus on the first sentence of the article they’re interested in – it’s like being sprayed by a perfume vendor walking into a department store

Marketers – and technology in the case of the Facebook ads – must do better if they want consumers to become loyal customers. These annoyances might seem small, but the little things add up quickly, and consumers know they have nearly unlimited options to get what they want. Don’t give them any excuse not to choose your brand.

Use consumer feedback from reviews and social media to give them what they’re asking for. Or do a little A/B testing to see what works best.

4. Make it relatable

Whether it’s an experience consumers have had or one they can commiserate with others about not having, creating content that touches on relatable human emotions is a smart strategy. Emotion is a great motivator. People may joke about emotionally manipulative Hallmark commercials making them tear up – but they remember the brand.

Just today, a friend shared this video by Organic Valley on Facebook:

https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2FOrganicValley%2Fvideos%2Fvb.20674850824%2F10153435482260825%2F%3Ftype%3D3&show_text=0&width=560

She was to try the product, based on the commercial alone. It resonated with her because it was funny and real – not because it was trying to sell her something.

At its best, marketing doesn’t even feel like marketing, and that should always be the aspiration. Consumers are smart enough to know when they’re being “sold”. And just like you would to a bad pick-up line, they turn their head and talk to the nice, relatable brand on the opposite barstool.

The one that makes them feel like a human being with a brain, not an “opportunity”. Let that be your brand.

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10+ Social Media Tools for Building Smarter Marketing Campaigns

10+ Social Media Tools for Building Smarter Marketing Campaigns

Social media marketing can be a handful.

Every day, it seems like there are new platforms to figure out, new tactics to put into action, and new ways for you to get lost in your social media feeds instead of focusing on your business.

Ignoring social media isn’t an option either. Facebook has over 1.65 billion active monthly users30% of all US Millennials use Snapchat daily. ⅕ of all Internet users are on Instagram. The potential for social media to help you grow your business is undeniable.

But don’t worry—social media marketing doesn’t need to be complicated. With the right tools, you can get more out of your social media campaigns while actually spending less time working on them.

In this post, we’ve put together a collection of highly effective social media tools that will give you total control over your campaigns and help you find new opportunities to drive sales and engage with your customers.

Let’s take a look.

1. Buffer

buffer social media tool

Image credit: Buffer

Social media scheduling made easy.

As an entrepreneur, you’re busy enough as it is. The odds are that you don’t have time to spend every minute of your day posting to social media and keeping an eye on your profiles.

However, since regularly sharing content to your social media profiles is crucial for staying connected with your audience and keeping your brand top of mind, you need to be able to keep up somehow. Thankfully, with Buffer, you can schedule out your Facebook, Twitter, and LinkedIn posts in advance and focus on managing your time more effectively.

Not only does Buffer help save time by letting you take care of posts ahead of time, but it also comes with a handy browser extension that lets you easily share content in a single click.

2. Zapier

zapier social media tool

Image credit: Zapier

All of your apps working together.

Life is easier when you take a shortcut. With Zapier, you don’t just take shortcuts—you make them, too.

Zapier is a powerful automation platform that links all of your favorite apps together. With Zapier, you can create complex workflows that take care of the everyday tasks that secretly eat up your time. Since it’s integrated with over 500 different apps, including most major social media networks, you’ll also be able to automate your post scheduling and engagement.

Tired of having to manually share every new blog post that you publish? With Zapier, you can link your RSS feed to Buffer, so that all of your new content is instantly shared with your audience.

3. Buyable Pins

buyable pins pinterest

Image credit: Pinterest

Start selling on Pinterest.

Buyable Pins make it possible for customers to buy your products without ever having to leave Pinterest.

Buyable Pins look similar to normal Pins and show up in search results on Pinterest, but they also feature pricing information, product variants, and a blue “Buy It” button that lets customers purchase your products from inside the Pinterest app.

If you run a Shopify store, you’ll need to add the Pinterest sales channel to your store and wait for approval from Pinterest. Once your store has been approved, every Pin that links to a product page on your store will automatically be transformed into a Buyable Pin.

4. IFTTT

ifttt social media tool

Image credit: IFTTT

Automation for everything. Everything.

If This Then That, or IFTTT, is a free tool for automating tasks across apps, websites, and gadgets.

With a wide range of recipes (a fancy word for automations), IFTTT is incredibly versatile and has the potential to make every piece of your marketing strategy more efficient. IFTTT boasts 312 app integrations, including social media platforms like Facebook, Twitter, Instagram, and more.

IFTTT is especially useful for making even the most tedious social media marketing tasks more manageable like keeping your profile pictures synced up and automatically sharing your Instagram photos on other platforms.

In IFTTT’s ever-expanding recipe library, you’ll find ready-made automations for just about everything you need.

5. Messenger for Shopify

Keep your customers updated.

Now, you can send shipping updates, order confirmations, and more directly to your customers through Messenger.

Once you’ve added the Messenger channel to your Shopify store, your customers will have the option to start receiving updates through their Messenger accounts, rather than email.

Being able to communicate directly with your customers through Facebook Messenger will not only help your customers receive shipping information more conveniently, but also open up a new way for you to interact with your audience. Whether your customers have a question or want to make another order, they’ll now have an open line of communication that puts them in direct contact with you and your store.

6. Canva

canva social media tool

Image credit: Canva

Great graphics in no time.

No design skills? No problem! Canva is a simple and straightforward app for creating gorgeous social media-ready graphics along with infographics, reports, and much more.

While Photoshop can seem intimidating for beginners, Canva is easy to learn and even easier to use, making it a great choice regardless of your skill level. Canva offers up a set of templates that come pre-sized for every social media platform and include a wide range of premade layouts and backgrounds.

Canva also features a simple drag-and-drop interface that lets you quickly build, edit, and tweak your images until they’re exactly as you envisioned.

If you just need to resize an image for social media, then Landscape by Sprout Social is your best bet. It’s a no-nonsense resizer tool: Just drop your images in and you’re good to go.

7. Schedugram

schedugram social media tool

Image credit: Schedugram

Take photos now, share them on Instagram later.

Instagram is a key tool in your social media marketing arsenal, but it’s hard to master if you’re constantly playing catch up.

With Schedugram, you can schedule your Instagram photos in advance and stop worrying about whether or not you have your daily post ready. Schedugram also lets you upload and edit your photos through your web browser, giving you the chance to find the perfect caption, hashtag, and filter to get your photo the attention it deserves.

As an added bonus, Schedugram lets you schedule content for multiple Instagram accounts and allows for multiple users to collaborate using the same Schedugram account.

8. Discoverly

discoverly social media tool

Image credit: Discoverly

Find mutual friends everywhere.

If you’re looking to collaborate with influencers or bloggers, it helps to have someone that can introduce you.

Discoverly is a nifty chrome extension that analyzes social media profiles to let you know which connections you and another person have in common on Facebook, Twitter, and LinkedIn.

Once you’ve tracked a reliable mutual friend down, simply reach out and ask for an intro to the influencer, blogger, or journalist that you’re trying to connect with.

9. Facebook Store

shopify facebook store

Open up shop on Facebook.

With a Facebook store, you can start selling your products right on Facebook.

Add the Facebook channel to your Shopify store and a fully integrated, always visible Shop section will appear on your business’ Facebook page. Your customers will be able to browse your products and make purchases from the comfort of Facebook.

Facebook stores are easy to set up and stock with products, and all of your product details and pricing information will automatically sync up with your Shopify store whenever you make an update.

10. Buzzsumo

buzzsumo social media tool

Image credit: Buzzsumo

A behind-the-scenes look at your content.

Buzzsumo is a powerful platform for uncovering the data behind your content’s performance on social media.

From where your content is being shared to which influencers are sharing it, you’ll have access to in-depth analyses and comparisons.

Not only does Buzzsumo give you a real-time, behind-the-scenes look at your content’s performance, but it also lets you spy on your competitors’ content marketing strategies and see what’s working for them. Get some inspiration and look for new ways to edge out the competition by deconstructing how they format their content and where it’s getting seen.

Buzzsumo also has an intuitive browser extension that lets you check social media analytics for any page you’re visiting.

Connect with Your Customers

Now that you have a solid stack of social media tools at your disposal, it’s time to start finding new opportunities for growth and automating your current campaigns like a pro.

What are your favorite social media tools? Let us know in the comments below!

Five Signs You’re a Social EntrepreneurOr you want to be.

Lauren , Contributor Founder, Friend, Daydreamer, Feminist & Gal’s Gal

BRAND PLAN CONSULTING

Services for companies who are making a social impact.

If you live in Silicon Valley, Seattle, DC, Chicago or LA, you may think that entrepreneurship is on the rise. However, the US has actually seen a steady decline in startups. In fact, CNN reported that the amount of startups per year are currently about 400,000. While that might sound like a lot, Americans were opening nearly 600,000 businesses per year in the 70s. That last fact really stuck out to me.

Really? Millennials aren’t opening more businesses than our parents? I thought we were the generation killing everything by opening new, more innovative programs. Apparently that isn’t true.

But maybe, just maybe, millennials are taking a different approach. While traditional entrepreneurship is declining, social entrepreneurship is on the rise. If you aren’t familiar with Social Entrepreneurship already, here’s a very quick overview – social entrepreneurs open businesses that give back while also growing a sustainable financial model. Classic examples are Tom’s Shoes, Lola Tampons, and Indiegogo. For more examples, see Forbes’ 2017 30 under 30 Social Entrepreneurs to see the young people making a strong social impact this year.

Whether you already own a business and want to ensure it is socially impactful, you are a known social entrepreneur already, or you are considering opening a business – it’s never too late to make a social impact.

Here are FIVE key traits that make you a Social Entrepreneur.

#1: You have a strategic plan for a robust bottom line.

“What? Socially impactful companies aren’t supposed to make money!” -A lot of people.

Nope. I’m going to start with the one that is the biggest myth when it comes to social entrepreneurship. When we think of social impact, many think of nonprofit companies (I’ll get more into that later) and assume that if there is an organization contributing something powerful to the world, no one should be profiting. Social Entrepreneurs do not agree with this sentiment for multiple reasons (most of which I will explore below). The most important reason is this: CEOs making a social impact, and the people who work for them, have just as much of a right to earn a living as anyone else.

#2: You do not rely on the government for social change.

Though we, the people, need to hold our representatives responsible for implementing social programs that actually make a difference, social entrepreneurs take it upon themselves to drive necessary change. The CEOs and leaders of companies that focus on social impact work take on the burden of progress. They are people who strategize and problem solve without including government officials. These leaders take on an extremely important responsibility to develop sustainable models that help people through services and programs.

#3: You are sick of Nonprofits

When most people think of social change, the first thing they might consider is the work that nonprofit organizations (501C3s) are doing. Now, I do not want to accuse nonprofits of having the wrong intentions. That being said nonprofits are often a way to shuffle money through the system without ever paying taxes and those nonprofits may not actually be contributing any legitimate products or services that help the community they claim to. Most nonprofits are established to raise awareness. I’m going to be honest with you, nonprofits, and it’s going to hurt – Awareness only goes so far. Once the public is aware, your organization has a responsibility to take the money you have earned and do something. You can provide a service, create a product, start a scholarship program, or anything else you might think of. It’s time to turn awareness into action.

#4: You work hard because you love the work you do.

Everyone is familiar with the work hard, play hard mentality of most entrepreneurs and successful millennials who are on the grind all day. And boy, I hope you all enjoy your jobs. But if you are working in social impact, you sure as hell love your jobs. No one goes into the business of working with special needs, mental health, education, feminist issues, and so on because they want to make money – although they probably want to make money too. No, these are people who have a passion. They didn’t go into business simply because they wanted to be a “business owner.” These people started impactful organizations because they were inspired and they work their ass off to kick ass every day.

#5: You give a shit!

This is the obvious on. If you are a Social Entrepreneur, then you care about something. People who work for companies who do social impact work don’t take those jobs just to have a job. No, these people seek out specific positions, and build specific companies, that address an issue they care about. Social Impact is broader than you might think so there are a lot of ways to get involved. You might start with #blacklivesmatter or #autismspeaks and from there decide to find – or better yet, start – a company that is driving change every day with their services, programs, or products. When you are at the table, making decisions that drive social change, it’s because you give a shit.

How to Make Money on YouTube: The Creator’s Guide to Monetizing a Vlog

  • by Braveen Kumar
  •  

  • How to Sell Online
  • How to Make Money on YouTube: The Creator's Guide to Monetizing a Vlog

    YouTube stars are the self-made celebrities of today: People who have earned an audience by creating content geared toward teaching, entertaining, reviewing, and being awesome on the internet.

    And most do it just to do it—to scratch the itch of creating things and being in front of an audience.

    Making money from a YouTube channel probably isn’t the reason you’ll start one, but the opportunities to earn are a pleasant surprise once you realize how many of them there are.

    How Many Subscribers Do You Need to Make Money on YouTube?

    New Media Rockstars estimates that top YouTubers earn in the millions, some even in the tens of millions. Revenue can fluctuate greatly depending on the premise of the channel.

    Here are just some of their estimates and the number of subscribers these YouTubers have:

    However, YouTube channels on the smaller side can still be monetized. Your earning potential isn’t determined solely by the number of subscribers and views you have, but also by the level of engagement you generate, the niche you cater to, and the revenue channels you explore. That’s not to say subscriber count doesn’t matter—check out our tips to get more subscribers on YouTube.

    But before we get into how you can make money on YouTube, you’ll need to have a clear understanding of what your audience looks like first.

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    Understanding Your Audience Demographics

    Building your own audience puts you in a great position to monetize in a variety of ways. But you’ll only be able to take full advantage of the opportunities you have if you understand the makeup of your audience.

    For many YouTubers looking to monetize, the more niche your channel is, the better a position you’ll be in to work with brands looking to target specific audiences (more on that later).

    Take a look at your audience’s demographic information by clicking here.

    youtube audience demographics

    You’ll want to pay especially close attention to:

    • Gender for the distribution of male and female, and if your audience skews one way.
    • Age for the ranges that most of your audience members fall into.
    • Geographic location for the countries or cities where your viewers are watching your videos and some brands might want to focus on.
    • Watch Time: The overall engagement of your audience wihen watching your videos.
    • A combinations of the above to paint a more accurate picture of your audience by looking at things like the number of male viewers you have in a specific age range.

    With this demographic information at hand, you’ll have a better understanding of your own audience and also be able to work better with brands. You can also use Social Blade to compare your own channel against others. For more on interpreting your YouTube analytics, be sure to check out this post.

    Now, with that out of the way, we can start talking about the different ways you can actually make money.

    How to Make Money on Youtube

    Just like being an Instagram influencer or a blogger, your audience might unlock your earning potential, but it’s the creation of multiple revenue streams that helps you actually make money.

    Luckily, there are several ways you can money on Youtube:

    1. Become a YouTube Partner and make money from ads.
    2. Make money on YouTube by selling products or merchandise.
    3. Crowdfund your next creative project.
    4. Let your audience support your work through “fan funding”.
    5. License your content to the media.
    6. Work with brands as an influencer or affiliate.

    Let’s take a deeper look at each one.

    1. Become a YouTube Partner and Make Money From Ads

    The first revenue stream you’ll likely explore is ads.

    You’ll need to set yourself up as a YouTube Partner, which is easily done in the Creator Studio section of your YouTube account by going to the Channel menu to verify your account and enable Monetization (click here to go there directly).

    After you become a Partner, you’ll need to have an AdSense account to opt into Google’s advertising network to actually get paid and see ad revenue reports like the one below. If you don’t have one, you can apply for one here.

    youtube ad revenue

    Once that’s done, you’ll notice a green “$” next to your videos in the Video Manager, indicating whether it’s been enabled for monetization, which you can click on to access the monetization settings for each video.

    It’s easy to set up, but advertising as a YouTube partner is far from being the most lucrative revenue stream you can create for yourself. 

    Why You Should Look Beyond Ads for Revenue

    YouTube recently received a lot of backlash due to its decision to be more transparent about advertising on the platform and what qualifies as “advertiser-friendly” content. Essentially, many creators feared they would lose out on the ad revenue that helps support their channel due to the nature of their content.

    According to YouTube, your content could get excluded from ads if it includes:

    • Sexually suggestive content, including partial nudity and sexual humor
    • Violence, including display of serious injury and events related to violent extremism
    • Inappropriate language, including harassment, profanity and vulgar language
    • Promotion of drugs and regulated substances, including selling, use and abuse of such items
    • Controversial or sensitive subjects and events, including subjects related to war, political conflicts, natural disasters and tragedies, even if graphic imagery is not shown.

    But the reality is that YouTube has been demonetizing content that it doesn’t deem “advertiser-friendly” since 2012 via an automated process.

    YouTubers were already losing out on ad revenue because their videos would at times be demonetized without warning and without their knowledge.

    Now the situation is actually better, as creators are notified when this happens and can contest any videos that were mistakenly excluded from YouTube’s advertising network.

      Advertising might be a common means of generating passive income for creators, but the trade-off is that YouTube gets to keep around 45% share of ad revenue.  

      In short, YouTubers should explore other revenue streams to sustain their creative hobby.

      So let’s do that.

      2. Make Money On YouTube By Selling Products or Merchandise

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      Selling merch is easier than you think!

      Learn how to build your own store and sell t-shirts, mugs, and other merchandise in The Ultimate Guide to Setting up a T-Shirt Store.

      GET THE FREE GUIDE

               or find products now

      Selling merchandise—t-shirts, coffee mugs, tote bags, snapbacks, you name it—has a benefit beyond revenue.

      It increases your exposure by putting your online brand and personality out there into the offline world, and deepens the relationship between you and your fans as they literally “buy into” what you’re doing.

      roman atwoodRoman Atwood sells a variety of merchandise in his own store under his Smile More brand. 

      Selling branded swag is easier than it might seem at first.

      You can order affordable designs tailored for specific products, like t-shirts, using freelance sites such as Fiverr.

      And when it comes to handling orders and customers, you can integrate your store with services such as Oberlo or one of the many print-on-demand providers that take care of all the shipping, fulfillment and customer support, letting you reap all of the benefits of a dropshipping business that demands less effort on your part. Plus, you don’t need to worry about any printing costs until you actually make sales. 


      Set Up Your Own Store on Shopify Today!

      Start your free 14-day trial—no credit card required.

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      }” style=”box-sizing: border-box; touch-action: manipulation; position: relative; display: block; margin-bottom: 15px;”>Email address

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      Alternatively, you can partner with an existing merchandising network for creators such as DFTBA (Don’t Forget to Be Awesome). However, you’ll be competing with other YouTubers in a marketplace and have less control over adding products, offering discounts, integrating your content, and all the advantages that come with owning your own ecommerce site.

      You can even go a step further by manufacturing and selling your own unique products, powering your business with your YouTube channel like Luxy Hair did to sell their hair extensions with hair-related how-to video tutorials.

      As a YouTuber who’s already earned an audience, you’ll have two advantages from the start that other store owners would be jealous of:

      1. A content engine that consistently drives traffic to your store.
      2. Your audience’s trust, which you’ve already earned by regularly serving them your own brand of content for free.

      3. Crowdfund Your Next Creative Project

      When money is all that stands between an idea and its execution, crowdfunding is a good way to make it happen.

      Whether you need help buying better equipment, hiring actors or covering other production costs, you can call upon your own audience and the crowdfunding community to pitch in if your idea is compelling enough.

      Many successful crowdfunded creative projects tend to offer a sneak peak or “trailer” that gets people excited, so consider shooting a video explaining your project or offering a taste of what it’ll be like, such as this popular Kickstarter for Kung Fury, a short film paying homage to the 80s action movie.

      crowdfunding creative projects

      Popular crowdfunding sites with a proven track record of campaigns from YouTubers include:

      • Kickstarter: One of the most well-known crowdfunding sites and great for funding cool products and creative projects. Be sure to set an attainable funding goal because you’ll only secure it if you actually meet the goal you set.
      • Indiegogo: A Kickstarter alternative that offers more flexible funding options.

      4. Let Your YouTube Audience Support Your Work Via Fan Funding

      Similar to crowdfunding a project, you can also set up “fan funding” streams to source donations from your audience.

      As a creator, you’re contributing your voice to the internet without forcing your audience to pay for admission. So, if it’s good content, your audience might be inclined to support you on an ongoing basis.

      Many fan funding platforms offer creators another place for people to discover their content and a way to engage their most loyal audience and reward them for their support.

      making money off youtube
      Wait But Why creates more long-form content than YouTube videos and gets a lot of support from the Patreon community. 

      Some popular fan funding options include:

      • YouTube’s Fan Funding: This feature on YouTube essentially lets you create a “tipping jar” for your viewers to donate whenever and however much they feel like contributing. You’ll need to set up your YouTube account for advertising as outlined above.
      • Patreon: The membership platform that makes it easy for creators to get paid. Fans can subscribe to their favorite creators for as little as a dollar a month and receive exclusive rewards.
      • Tipeee:  Lets you get a combination of both one-off and recurring donations

      5. License Your Content to the Media

      If you happen to create a viral video with mass appeal—say, a funny clip featuring your dog—you can license your content in exchange for money.

      TV news outlets, morning shows, online news sites, and other creators might reach out about the rights to use your videos if they happen to go viral.

      However you can also list your videos in a marketplace such as Juken Media where your content will be easier for the right people to find and purchase. 

      making money on youtube by licensing content
      When this video of a lady wearing a Chewbacca mask went viral, tons of media outlets wanted in. 

      6. Work With Brands as an Influencer or Affiliate

      Influencer marketing is going to be one of the advertising bedrocks of the next decade.

      -Gary Vaynerchuk

      Brands are investing more and more in influencer marketing, spending their typically large advertising budgets on influencers who’ve already won the loyalty of their audiences.

      This creates a massive opportunity for you as a creator if you can negotiate the right deals.

      Brendan Gahan, a YouTube marketing expert and influencer, recommends you establish your baseline flat fee by looking at the number of views your videos typically get and multiplying it by 5 to 15 cents per view (which is around what many brands are willing to pay for views via YouTube ads).

      Depending on your leverage—your audience demographics, content quality and how unique and profitable your niche is—you might be able to negotiate a better deal if the brand is a good fit.  

      To give you another idea of what you can potentially charge, a mid-level influencer charges a brand on average $200 to $500 per post, according to one study.

      The same study also shows that around 69% of YouTubers surveyed don’t think that partnering with brands detracts from their authenticity.

      The key when partnering on brand sponsored content is to be transparent about it—not endorsing anything you don’t actually like or believe in, and being upfront with your audience about why you’re doing it.

      Here are jus a handful of the many influencer marketplaces you can add your channel to and get discovered by brands both big and small:

      • Grapevine Logic: One of the more popular influencer marketplaces, you only need 1000 followers to join.
      • Famebit: With a wide range of brands to work with, you might find a sponsorship opportunity you’ll be proud to be a part of. You need 5000 followers to join.
      • Channel Pages: Partner with other YouTubers as well as brands.
      • Crowdtap: Complete small  content creation “tasks” in exchange for money and other rewards. There’s no restriction on how many followers you need to join.

      Some influencer marketplaces offer you free products, while others are known for having big brands who are willing to pay more. Capitalize on the opportunities that best suit your needs, but list yourself in as many places as you can to ensure maximum visibility for your channel.

      For more on how to work sponsored content or product placement into your videos, check out YouTube’s Guide to Paid Product Placement.

      Alternatively, you can also become an affiliate for brands and make residual passive income through commissions from every sale you generate through your channel. This works especially well if you review products as part of your YouTube channel. Since there’s no risk involved on the brand’s end (they only pay when they make sales), there’s usually a low bar to getting started.

      Popular affiliate programs include Click Bank (1% to 75% commission depending on what the vendor sets) and Amazon’s Affiliate network (earn up to 10% per sale). You can also reach out to brands in your niche that are running their own affiliate programs, which isn’t uncommon in the ecommerce space.

      How to “Sell” Without Annoying Your Audience

      Many of the above strategies for monetizing involve promoting products (e.g. your store) or campaigns (e.g. crowdfunding a video series). You’ll still need to make your audience aware of these without sabotaging the integrity of your content.

      “Selling out” to their audience is a real concern for a lot of creators. But if you never ask, you’ll never get.

      There’s a number of “placements” you can choose from for promoting products or your campaigns.

      Record a Call to Action in Your Videos

      “If you liked this video, then hit the like button and subscribe.”

      Many YouTubers include a call to action along those lines at the end of their videos to grow their viewership. By suggesting the intended action you want them to take, your audience is more likely to actually take it.

      You can adapt this approach to direct your audience’s attention to a revenue-generating opportunity.

      Add Well-Timed YouTube Cards to Your Videos

      Whether it’s part of your deal with a brand or you’re promoting your own products, YouTube Cards offer an eye-catching way to get the attention of engaged viewers.

      You can set them to pop up at just the right moment when they’re most relevant and least distracting to increase their impact. 

      how to make money on youtube

      Add Links to Your Video Descriptions

      You can funnel viewers to your store, Patreon page, Kickstarter campaign, or other revenue-focused part of your online presence by adding links to your video descriptions.

      Promote Your Offer on Other Platforms

      Just because your content is hosted on YouTube, doesn’t mean you shouldn’t be taking advantage of all the other channels out there for distribution.

      Spread the word about new campaigns or discounts on Twitter, Facebook and any other profiles you might own.

      The more places your message lives, the greater the chance that it’ll be seen. So it’s always a good idea to grow your social media following beyond YouTube.

      Rise of the “YouTubepreneur”

      What compels most creators to create is rarely the money. It’s the thought of making something for the world to enjoy.

      But ironically, that puts them in a great position to actually make money in a content-obsessed world.

      While the hard part for many businesses is getting and keeping their audience’s attention, YouTubers have already figured that bit out.

      All that’s left is to get creative—to channel the entrepreneurial drive to explore ideas—with how you choose to monetize your passion.

      For more inspiration about making it on YouTube, check out this interview with Yes Theory about how they went from 8,000 subscribers to creating content for Snapchat Discover.

      About the Author

      Braveen Kumar is a Writer at Shopify where he develops resources to empower entrepreneurs to start and succeed in business.

      HOw THE MOST INFLUENTIAL PEOPLE IN THE WORLD TURN THEIR INSECURITIES INTO STRENGTHS

      Even the top entertainers and business leaders have insecurities. How they deal with them is what influences their success and happiness.

       

       


      By Jon Levy

       

       

       

      Stacy London.

       

      CREDIT: Getty Images

       

       

      Over the past month, I have interviewed some of the most exceptional and accomplished people in the world, including Nobel Laureates, Olympic medalists, Oscar winners and Fortune 500 executives for The Influencers podcast. In the process, I have learned one surprising commonality among all these industry leaders.

      No matter how successful they become, they are still insanely insecure and want to be loved. We all have insecurities. Even the most beautiful, rich, intelligent and effective people you know can’t escape this basic human characteristic.

      From a young age, fashion icon Stacy London suffered from psoriasis all over her body. Musician Brian Rosenworcel says he still feels the pressure to reinvent himself. Jeff Davis, the writer behind Criminal Minds and Teen Wolf, struggled with the very basic elements of his career. Nobel Prize winner Martin Chalfie admits that he spent much of his life failing. What separates these people from the rest of us and contributes to their success is how they leverage their insecurity.

      As a society, we often hide what we view as our flaws and weaknesses or try to pretend like they don’t exist at all for fear of embarrassment and rejection. Unfortunately, hiding them doesn’t make them go away. Insecurity doesn’t disappear as you earn more money or gain prestige. The question you have to ask yourself is: What am I going to do with my insecurities?

      Stacy dedicated herself to helping other feel good about the way they look, Jeff made it his personal mission to achieve mastery and help other struggling creatives, and Martin’s perseverance has transformed the study of biology as we know it.

      So, are you going to use your insecurities as excuses to avoid doing things that scare and challenge you? Or will you embrace them to create something impactful? Will you hide your shortcomings behind an overinflated ego or will you face them head on, and inspire others?

      Most success stories are borne out of insecurities. They are what drives us to improve, to push forward, to keep learning and gain competence. Leverage your insecurities so they become a source of strength rather than a weakness. If we were all overconfident, we’d never learn from our mistakes and never progress and grow as a result. Instead, embrace your shortcomings and flaws. Use them as motivation and transform them into something better.

      The strategies to become an up-and-coming online agent

      30

      Online trading is one of the creative ways for an agent in the present day. It will open new roads for the trader to deal with different clients from different parts of the world. It is a dream that every agent dreams of. But very few of them have achieved the position to get there. But to get in the position as other does there are many strategies that one have to follow. These strategies are not complicated as the other rules and guidelines of the business. These strategies are very realistic and require only the simple things to go online. Only you have to require a laptop or a PC with the internet connection. This trading can be done on the home too and at the time when the trading operations starts.

      The guidelines that have been described here are:

      1. You have to be faithful and authentic
      This is the prime motto that you have to be before making you way to the stock market dealings. If you are not faithful then the clients will take your products or you will not be able to do business at the longest time. It is the trademark in the industry that the common people look for at the very first. Authenticity must be done with the products that you are dealing with. People from round the globe is going to make a deal with you. Therefore you have to provide them with the authentic things that the contracts will go on at the longest period of time. If these two trademarks are made by the clients at the very beginning of the dealings then you can reach the ultimate position at the very earliest.

      2. Be confident to yourself that you know the nitty-gritties
      It is the question that should be asked by you to yourself. This will provide you that how much compatible are you with the market and the present scenario of the market. It is very essential to know the nitty-gritties of the market as it will help you to have the full knowledge of market in your palms and makes your dealings easier and safer.

       

       

      3. Make the ultimate scheme 
      Traders always look for the plan. If you provide the clients with the very best plans then clients will come to you. In the present market every single individual businessman is making plan to flourish the business. But make sure that you have to make such a plan that is totally different. This plan must also have the unique things that others lack.

      4. Make your own business content 
      This is one of the most vital things that you have to do by yourself. It will help you in flourishing the business at the very immediate time.

      Forex Trading Techniques

      Forex Trading Tips

      No short-cuts nor any quick fixes. The road is straight. It’s the Forex trading (currency trading), a high-end game, which needs your playing the cards with aplomb adhering to some time-tested tricks. Jumping in search of instant results may land you in burning your fingers. So, patiently tread the path, play cautiously and then you are sure to strike riches aided by some manoeuvres which you have to employ in the trade. Thanks to its being a golden goose, no wonder, many rally round this Forex trading, eyeing rich dividends.

      Strategies

      Limit your number of trading currencies to a few pairs so that you don’t need to spend time on gathering more information on the multiple currency transactions, and strain on building up heavy money. Still the best course is to have limited pairs that enable easy comparison. For instance, you could handle the pairs involving USD and the GBP with a similar pair having CAD and AUD. This means limited pairs, limited information, but more transactions with more profit. Obviously, the less the number of currencies, the less the amount of information you need for making the transactions which bring more profit depending upon the volume of the amount involved.

      “Look before you leap” is the adage. So, doing research of the market and its intricacies is an important exercise you have to do before plunging into the market. If you are a novice, this brainstorming will definitely open up your eyes to the various pitfalls of the Forex trading market. Similarly, for a professional trader, it would serve as a caution against overconfidence. Learn to take decisions only when your analysis suggests the market trend to be in your favor. You should desist from taking maniacal decisions on the spur of moment. Otherwise, you would find yourself in the red. As discussed earlier, since your handling of currency pairs is limited, thinking over their market trend would take not more than a few minutes. Deciding afterwards would only help you gain profits.

      Setting your goal within the domain of practicality is another helpful factor. If it is your dream home, you plan- do extensive research about the capital, men, materials, and expertise and then start construction matching the best possible standard. Likewise, taking blind and hasty decisions is anathema in the Forex field. First, decide clearly what actually is your goal. Whether planning for retirement, buying a car, or becoming rich- you have to suitably plan ahead and decide on the volume of your Forex trading so that you don’t miss your target in the final analysis.

      Though succeeding in Forex trading may seem riven with difficulties and uncertainties, you can still win over in the market if you consciously follow the above three golden strategies – limiting the number of trading currencies, and enabling making comparison; doing analysis of the market and then deciding on the trading; and having a plan for achieving though it might be small or big. The above guidelines would assuredly help the beginners gain profits without facing falls, and the seasoned traders have a better experience.

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