3 tips on packing

in ,,

You can primary identify someone by the looks , the clothes , color, skin texture , postures and etc all those externally brand one person. By the looks this person is either welcoming , available and reliable or not. Thus goes to packaging.  The outer looks of your product can make the customer think it’s important to take a look or not. When he or she think it’s important to take a closer look on the outside which convinces him or her  ” i must take this ” .


Convince the customers

Branding is not a merely things that you take slightly.  Putting a decesive thought on your customer to think the importance of the product in his or her life.  From package color (green, black, white, orange, blue, purple, yellow,brown ,Magenta and Turquoise) lebeling. If it a container, box or bag ( plastic,  paper , cloth) .


Promote the brand

  

launching of product though it’s growth to its mature stage of sales and finally decline .declination this stage that customers get used to your product.  They no longer need your product in their life becouse they have new better choice to buy. So rebranding your packaging will save you .the similar product but different looks .


Preserve the damages

The product you sale will demand what kind of packaging to use. You can’t pack a fresh product in a box . But you can pack a cloth in a box or plastic bag. This depend on your packaging costs. The value of the product is determined by its package

18 Hidden Snapchat Hacks & Features You’ll Wish You Knew About Sooner

18 Hidden Snapchat Hacks & Features You’ll Wish You Knew About Sooner

Written by

Snapchat, the one-to-one messaging app with more than 160 million daily active users, has earned a reputation for fast growth and innovation.

But despite its success, it isn’t the most user-friendly app I’ve ever played around with. Many of its best features are buried so deep in the app that a lot of people don’t even know they exist. In July 2017, Snapchat added even more features in their release of a new version, and some of these features have totally reshaped how people use the app in the first place.

For example, did you know that you can use Snapchat to make a live video call? Or that you can add emojis to your Snapchat videos — and make it so they move and scale with specific objects? What about the trick where you can save data by turning the app on to “travel mode”?New Call-to-action

There are a whole lot of cool things you can do with Snapchat that you may not have known about. But before we jump into them, it’s important that you know the basics. For more on how to use the platform — as well as a look at how HubSpot uses Snapchat marketing — check out this post.

Already have the basics down? Read on for some more advanced tips and features.

Note: Before getting started, make sure you’re operating on the latest version of Snapchat. At the time of posting, the latest version is 10.12.5.0.

18 Hidden Snapchat Hacks & Features

1) Use Snapchat for voice and video calls.

One of the biggest changes Snapchat made during an update in March 2016 was the addition of a voice and video chat feature. There are two ways you can use voice and video chats: By sending 10-second recordings (of your voice or a video of you), or by “calling” them to start a live voice or video chat lasting any amount of time.

The voice and video call functionality is located within Snapchat’s chat feature, so you’ll need to open up a chat conversation with someone to begin. If you’ve updated your Snapchat app, you’ll see the phone icon and a video icon below the chat box.

snapchat-live-voice-video-call-1.png

To leave a 10-second voice or video message, hold down on the voice or video call icon and it will begin recording immediately. When you release the button by picking your finger up from the screen, the recording will stop and send immediately with no do-overs. In other words, make sure you’re ready to record and send the voice or video message before you begin.

To start a live voice or video call, just tap the voice or video call icon and it’ll begin ringing the other person immediately. If they don’t answer within a few seconds, you’ll see a pop-up notification asking you if you’d like to send a voice or video message instead. These voice and video messages are identical to the 10-second voice and video messages described above.

Here’s a GIF showing what it looks like to live video call another user:

snapchat-video-call-example.gif

Also, remember that there’s no forewarning once you tap or hold down on one of the icons — it’ll start ringing or recording right away. (I learned this the hard way when I tapped the video icon accidentally.) Otherwise, it’s a very intuitive and easy-to-use functionality.

2) Identify any song playing around you.

If you’ve yet to download Shazam, the music recognition app, Snapchat’s got you covered. That’s right, you can Shazam songs in the Snapchat app.

When you want to identify a song playing around you, just hold your finger down on the camera screen. After a few seconds, a Shazam window will pop up with the song’s name and artist. From there, you can snap your Shazamed song to your friends and even add the artist as a Snapchat friend.

giphy-67.gif

3) Search for stories all over the world.

Hand-curating an entire community’s snap submissions for a big event’s story, like the Super Bowl, started overwhelming Snapchat. So they implemented machine learning to select only the most relevant submissions for these big events.

The other submissions didn’t go to waste, though. Their new technology curates them into entirely new community stories, which allows users to search for over one million stories on the app and experience an event like they’re actually there.

To watch these stories, just tap the search bar on the camera screen. You can watch the top stories of the day, filter stories by topic, and search for a certain event or location’s community story.

giphy copy.gif

4) Turn on two filters at once.

Can’t choose between giving your photo a blue hue and letting your friends know you’re going 0 mph? Thankfully, you don’t have to make that difficult decision. You can use both filters at the same time with a very simple trick.

To add a second filter to a photo, all you have to do is hold the screen with one finger and swipe left or right with another to find your second filter. (To add that first filter, just swipe your finger left or right over your photo to rotate among them until you settle on one.)

https://vine.co/v/eEl6z3q5UUM/embed/simple

5) Add, resize, and rotate emojis and stickers to your photos.

If you’re looking to dress up your Snapchats outside of the text box, you can add an emoji (or five) and place them anywhere you want on your photo or video.

In addition to the emojis you’re probably familiar with, Snapchat added 200 new stickers in May 2016 that are similar to the stickers that are so popular in other messaging apps like Facebook Messenger. These new stickers are super cute — everything from cacti to snarky kittens to walruses celebrating Hump Day.

snapchat-stickers-1.png

To access the emojis and stickers, start by taking your photo in Snapchat. Then, tap on the folded paper icon on the top of your screen next to the “T” text icon. Scroll through the available stickers and emojis until you find the one you want. Tap on it to add it to your photo, and then use your finger to move it around.

You can use two fingers to rotate it or resize it by pinching and zooming. Add as many emojis and stickers as you’d like.

snapchat-add-emojis.gif

To delete a sticker or emoji, simply drag it to the trash icon, which appears when you hold your finger down on the emoji and move it around.

Another creative way to use emojis on Snapchat? Create your own filters using some of the more transparent emojis by enlarging them with your fingers until they cover the whole screen.

snapchat-emoji-filter.gif

6) “Pin” emojis to objects in your videos.

In addition to adding stationary emojis and stickers to your Snapchat videos, you can also “pin” — or attach — emojis and stickers to different objects in your video. This allows the emoji to automatically move, rotate, and scale with whatever object you pinned it to.

To “pin” an emoji or sticker to an object in a video, start by recording your video in Snapchat first. Then, tap on the folded paper icon on the top of your screen.

Scroll through the available emojis and stickers until you find the one you want. Tap on it to add it to your photo, and then use your finger to move it, and hold it in one place above an object to “pin” it to that object. 

snapchat-moving-emoji-video.gif

7) Make your videos go in fast-forward, slow motion, or rewind.

Snapchat recently added features for videos allowing users to make them go in fast forward, slow motion, or rewind. These features work just like a filter, so to access them, record the video first and then swipe sideways to find them.

Here’s how they work:

  • Snail icon = slow motion
  • Rabbit = fast-forward
  • Backward-facing arrows = rewind

snapchat-video-filters.png

Image Credit: TechCrunch

8) Draw in black or white.

You may have noticed that the color palette in Snapchat’s drawing tool doesn’t offer black and white — but that doesn’t mean that you can’t access both of those colors. All it takes is a few quick finger maneuvers.

To access the available colors, you’re used to holding your finger down on the color palette and dragging it up or down. But to access black and white, you’ll need to drag it toward the upper left corner of your screen (black) or the bottom right corner of your screen (white).

Snapchat-5.png

9) Change the color, size, and orientation of your text.

Think you’re limited to white text? Turns out you can actually change the color of your text to whatever you want, including black (see previous tip).

To change the color of your text, start by taking your photo or video, type your message, and then tap the “T” icon at the top of your screen to make the text larger and open up the color palette. Drag your finger along the palette to change the text color. Finally, tap the “T” icon twice to remove the shadowed background.

To change the orientation and/or size of the text, use two fingers to rotate it or resize it by pinching and zooming. You can move the text around to wherever you want on the screen simply by holding your finger on the text and moving it around.

snapchat-change-text-color-1.png

snapchat-change-text-orientation.png

10) Make your text fit neatly in one line.

If you’re anything like me and hate when your text awkwardly goes just over one line, rest assured: You can actually resize your text so it fits neatly into a single line (or however many you’d like).

To resize your text, tap the “T” icon at the top of your screen, then tap on the text to get into text editing mode. Next, use two fingers to pinch-and-zoom to resize it while it still spans the width of your screen.

snapchat-fit-text-into-one-line-1.gif

11) Turn on “travel mode” to save data.

When I first started using Snapchat on a regular basis, I noticed right away that it was draining my battery faster than any of my other social media apps. Thankfully, Snapchat actually has a built-in feature to help conserve your data, in the form of “travel mode.”

When you set your Snapchat app to travel mode, snaps and stories won’t download automatically. Instead, you can choose when you want to load a snap or a story. It can also help reduce video lagging while you’re recording videos using the app.

To turn your Snapchat app to travel mode, go to settings, which you can access by opening Snapchat, tapping the ghost icon in the top center of the screen, and then tapping the gear icon in the top right-hand corner of the screen.

snapchat-ghost-icon.jpg

snapchat-gear-icon-settings.jpg

Once you’re on the settings page, tap “Manage” under “Additional Services” and toggle “Travel Mode” on.

snapchat-travel-mode-1.png

12) Create your own geofilter on a desktop or the app.

In February 2016, Snapchat started letting anyone — whether you’re a business or an individual — create custom “on-demand geofilters.” On-demand geofilters are filters users can add when they take photos and videos from specific locations.

There are two different kinds of geofilters: a personal geofilter and a business geofilter.

  • A personal geofilter promotes a personal event or location like a birthday party, wedding, graduation party, and so on, and you can set them for up to 30 days. They can’t include marks, logos, branding, or businesses.
  • A business geofilter promotes a business or a brand, like for an upcoming sale, an ad for a certain location, or something along those lines. Business Geofilters need to meet Snapchat’s Business Guidelines.

snapchat-on-demand-geofilter-examples.png

Image Credit: Snapchat

To create them, you’ll need to upload an image with a transparent background (or use one of Snapchat’s premade templates), upload it to http://geofilters.snapchat.com, pick a date, time, and location for it, and submit it to Snapchat along with your payment. The Snapchat team promises to review submissions within one business day.

This feature is available in the U.S., U.K., Australia, Brazil, Canada, United Arab Emirates, and Saudi Arabia. You can learn more about how to use them on Snapchat’s website here.

If you’re a Snapchat user in the U.S., you can create on-demand geofilters in the app. Just go to your camera screen and tap the ghost icon in the top left corner. Then tap the settings icon in the top right corner and choose On-Demand filters.

You’ll be asked to select your geofilter’s theme, a premade template, its date and time, and its location. The price will depend on your geofence’s size.

13) Add music to your videos.

Here’s a small tip that can make a big difference in your Snapchat videos. After all, the folks at Snapchat claim that sound is a big part of what makes Snapchat videos so appealing. In June 2016, they claimed that two-thirds of Snapchat’s 10 billion daily video views are watched with the sound on.

Adding music can add a unique touch to your Snapchat videos, and it’s simple to do. All you have to do is play the song you want through your favorite music player app (like Spotify or iTunes), and then record the video on Snapchat while the song is playing. The video recorder on Snapchat will pick up the music and it’ll automatically become part of your video.

14) Turn the sound off in your videos.

If you don’t want sound in your video, it’s helpful to know that there is a way of turning it off. This might be best if you’re recording a video that has unnecessary, loud, or jarring noises that don’t add to the video in a way that you want them to.

To turn sound off on your video, first record your video like you would normally for a Snapchat video. Then, tap the microphone icon on the bottom left-hand side of your screen once so that the sound waves are replaced with an X.

Before:

snapchat-sound-on.jpg

After:

snapchat-sound-off.jpg

15) Save a Story as a video clip by downloading it.

Anyone might want to save a Snapchat Story to view later, but this is especially true if you’re working on Snapchat content for your business so you can show your team the Stories you’ve put together and view them later to see what styles worked well. You can save Stories by downloading them to your device. (From there, I’d recommend emailing it to yourself so you don’t accidentally lose it.)

To save an entire Story as a video clip, open up Snapchat and go to the “Stories” view, which you can do by swiping right from the default camera view. Your Story will appear at the top.

Next, tap the download button to save the entire story.

To save one Snap on your Story as a video clip, open up Snapchat and go to the “Stories” view, which you can do by swiping right from the default camera view. Your Story will appear at the top.

Then, tap on your Story and swipe up on the Snap you want and hit the download button at the top of the screen.

16) Delete single snaps from a Story.

If you’ve published a snap to your Story, you can still go back to it and delete it at any time — even if you’ve published other snaps after it.

To delete a snap form a Story, simply open up Snapchat and go to the “Stories” view, which you can do by swiping right from the default camera view. Your Story will appear at the top. Swipe up on the Snap you want to delete and hit the delete button.

delete-snap.gif

Image Credit: Snapchat

17) Record up to six 10-second videos in a row.

Recording only one 10-second snap at a time can produce some awkward transitions in your company’s snap story. But you can say goodbye to those ungraceful snap stories because you now can record six 10-second snaps in a row, which is basically like recording a minute long video

Just hold record for up to 60 seconds. There will be a seamless transition between each 10-second video.

You can even edit each individual video or delete the ones you don’t want to share. All your recorded videos will be at the bottom of your screen.

18) Add a link to your story.

Snapchat answered every marketer’s prayers by letting users link webpages into their stories. Marketers can now use their snap stories to spark interest in their content and, if their viewers swipe up, they can then seamlessly deliver a video or article to them.

To add a link to your story, just take a picture or video, tap the paperclip on the sidebar, and enter your URL. All shared links must follow Snaprvice, community guidelines, and privacy policy.

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There you have it. We hope these tricks and features help you use Snapchat to connect with your friends, fans, and even customers in a way that’s low-cost, but highly personal and engaging.

Happy snapping

HERE’S HOW TO START A BUSINESS WITH NO MONEY:

starting-a-business-no-money

STEP 1: IDENTIFY WHY YOU NEED MONEY AND WHY IT’S EVEN NECESSARY

When I started my business, I was caught up in what I *thought* I needed vs. what I could actually do without.

For example, I thought I needed an office/art studio space. And yes, while that may have been nice to have, it wasn’t in the budget. And so I made do with a corner in my closet and a corner in my basement and a corner in my living room. Guess what? It worked out just fine and it saved me thousands of dollars in rent.

Some day I will graduate to have a real office and studio space, but I know right now is not the time for that. Surprisingly – I’m thankful I didn’t get the office space in the beginning because it would have just added to a lot of stress and pressure on me to pay the expense.

So, right now – think about what you *think* you need money for. Now brainstorm alternatives.

  • Office/Storage Space: Could you clear a corner in your house somewhere?
  • Marketing: There are a number of free ways to promote your company.
  • Product Development: {AKA Craft Supplies}: What could you make with things from your stash to help you raise start up capitol? Alternatively, are there any items in your stash you could sell to raise some funds?
  • Website: Could you start with a free blog/website or sell your items online on a third party site until it’s in the budget to launch a proper website? Heck yes you can!

STEP 2: SAVE UP MONEY TO SURVIVE ON

It takes almost any business at least 3-6 months to see some activity, so you are going to need savings/income to survive on for that first 6 months. This is the hardest, most painful truth about starting any type of business – you probably can’t afford to quit the day job just yet. Thankfully, there are a lot of ways to hustle!

  • List items for sale on Facebook Flea Market Groups + Craigslist. Sell everything in your house that is not absolutely essential – yes this may mean the furniture and possibly even your rarely used kitchen accessories!
  • Get your personal budget in order:Track your spending and see where you can spend less.
  • Save money on everything in every way you can: Use coupons, apply for a tax ID number and buy wholesale, reduce your utility bills, cancel the cable {though do keep the internet!} and eat nothing but Ramen noodles for a few months {Caution: while affordable I am pretty sure Ramen Noodles are not a good source of all the essential daily vitamins and minerals – you may not want to heed all of this advice!}
  • Offer to Do Odd Jobs: Help a neighbor with their garden, Babysit, get a side gig delivering pizzas – whatever you have to do to pay to the bills!

STEP 3: CONSIDER A SMALL BUSINESS OR PERSONAL LOAN IF YOU ABSOLUTELY NEED CASH NOW

You may need money now. It’s okay. If you’ve carefully thought of every way to come up with savings and alternatives to spend money, then you may want to learn how to apply for a small business loan.

  • Be sure to only borrow as much as you absolutely need
  • Don’t borrow more than you can afford to repay each month

STEP 4: BARTER SERVICES/PRODUCTS FOR OTHER SERVICES/PRODUCTS

There are so many great ways to trade people for products and services. This is a great option when two people are just starting a business – you can help each other out!

STEP 5: UTILIZE FREE SERVICES

There are tons of free and low cost services you can use when just starting your business. You can always upgrade to the more expensive better services and products later at any time.

STEP 6: EMBRACE THE DIY APPROACH

Learning to do things on your own can help you start out small and simply. Maybe you learn how to create your own website, or you build your own branding using free graphic design apps. While these things are best left to professionals – at the same time if you have no money the DIY approach can help you get much farther than taking absolutely no action at all.


 

Most businesses do not need much money to start. Sure, it’s nice to have money to invest in yourself and your company. But if you think about starting your business in small steps and sticking to the philosophy of “Do what you can with what you have” – you will be able to follow that dream and find success!

Any wisdom on how to start a business with no money that you’d like to share? Your thoughts, questions, and comments are always welcome below!

Why I’ll Never Have The Most Followers

Go to the profile of Gary Vaynerchuk

Gary Vaynerchuk

I’ve been thinking a lot about my content lately, and really my YouTube daily views specifically. The vlog concept I have around documenting the next 20 to 30 years of my professional career, and how fun it is that my grandkids will look back at it when I’m 60.

I’ll be like, “Man, I used to have hair. Cool.” Just all those fun little things. But there is something a little bit more interesting going on that I’m truly fascinated by, which is the pressure I put on my community to watch what I’m doing, not what I’m saying, the comments that happen every single day, which is one of two things.

The first being “I’m out of here, Gary. Thank you for all that you do, I got it.” Or, “First time checking in in four months because I’ve been doing, thank you so much. Oh by the way, forgot how good your content is. Maybe I’ll mix it back in.”

It has really led to an interesting question for me that somebody asked last weekend in the south of France when I was on business. They were like, “You should be so much bigger. Your numbers should be so much bigger.”

I stared at him and I said, “Look, do you really care about your numbers, or do you care about the impact?”

Influencers, do you care about having a million followers, or would you rather sell a million dollars worth or product? — Tweet This!

Or get a million dollars worth of sponsorship? One of the things I’m really trying to achieve with my legacy is having the biggest impact, the biggest brand, not just the most amount of subscribers. To me, the ironic thing is if I’m doing my job well, my numbers can’t grow that big. My views won’t grow to be that big. My engagements cannot grow bigger, because really I’m just helping people win.

I, unlike so many other people, actually want to provide value. — Tweet This!

A lot of people are building content that isn’t really doing that, it’s kind of appeasing or entertaining. It’s the band-aid, it’s not actually the solution. It’s almost kind of difficult for me to watch from afar because all it’s doing is creating a self-fulfilling prophecy for the content creator. It’s never really allowing the person to graduate from watching their content and really go and do their thing. In reverse, I’m the opposite. 25% of the people that first consume a piece of content of mine hate me and want me out, because I’m so focused on the truth.

I’m trying to pressure you into doing. I want you to see it. I want you to look at the things that you don’t want to look at, which is to show you that the only excuse there is, is no excuse, right? It’s not somebody else’s fault. It’s not that they ripped off your idea, it’s not this, that, or the other thing. It’s you. The second you go there and figure that out, everything starts to change.

It’s a difficult thing to know deep down that you’re self-aware enough to say, “I’m not putting in the work. I didn’t really do the studying that I needed to do. I’m not willing to pay the price. I like to be home and sit on the couch.” Right?

Secondly, I can only get so big because 25% are out from the get. Then, another 25% after three to six months really, really, really get it and go all in.

That only leaves me with 50% of you which are just still not there yet, so you still need my crutch, or you’re just looking at me for entertainment. That’s it. You treat my content like I treat the Jets. Which is escapism, it’s a nice 20 minutes on the vlog, it’s a nice thing to have in your Instagram feed. It’s fun. It’s not a crutch, it’s not an excuse, it’s just literally entertainment. Entertainment that’s got some value whether it’s relaxation or knowledge, or advice.

At the end of the day, I’m putting this out, so that it’s here forever, so that people don’t think I’m a sellout when I’m 72. I’m going for the greatest impact, not the most subscribers on YouTube or the most followers on Instagram. As a matter of fact, in a very self-aware moment, my content will never allow me to be one of those most-followed people in the micro. In the short term, I’ve got no shot. Just curious how it looks in 2043. I’ll see all of you in 2043. I can’t wait

6 Steps to Dealing with Failure in Startup Tech Companies

Growth051314 The 3 Most Common Obstacles Holding Startup Tech Companies Back

Published on February 17th, 2015 | by Jose Vasquez






When you first start as an entrepreneur, you might think you have it all figured 

out, but failure is going to strike sooner or later, and these steps can help you 

work past that failure.

Failure is a given in the world of entrepreneurship, and even if your startup tech company’s business plan seems flawless, you’re going to have to prepare for failure at some point during your venture. It might be a big failure, like a catastrophic product failure that destroys your reputation, but it’s more likely that you’ll encounter a series of smaller failures.

These smaller failures aren’t bad. In fact, they’re learning opportunities. The only real failures in the world of startup companies come when these learning opportunities are ignored. So the next time you experience failure—big, small, or somewhere in between—follow these six steps to deal with it and move past it:

  1. Analyze the impact. First things first. Take a look at the mistake and realistically evaluate how big of an impact it’s going to make. Try to emotionally distance yourself and look at the situation objectively. What long-term goals is the mistake going to compromise?
  2. Mitigate the damage. Even if the mistake is impossible to undo, take a look and see what you can do to minimize the damage. Isolate the problem if you can, and prepare those who might be affected by it.
  3. Perform a root cause analysis. Determine where things went wrong. Was there a failure during launch? A failure during planning? Once you know where the problem started, you can understand why the problem exists.
  4. Scrutinize your original intentions. Did you think of everything when you started down this path? Of course not. Take a look at any and all failures you had at the point of your idea’s perception.
  5. Implement new procedures and processes. Put fixes and gaps in place to prevent the mistake from occurring in the future. This includes extra steps in the planning process.
  6. Set a new goal. Plan for something new. Work with your team to set new, possibly more realistic goals.

These steps aren’t foolproof, but it’s important that you learn from any failures and mistakes you make.

33+ Free or Inexpensive Ways to Market Your Business Today

  1. Create an eye catching website
  2. Build a brand that focuses on customer retention
  3. Carry your creative business cards EVERYWHERE
  4. Ask family and friends to give you a shoutout on Facebook
  5. Dominate social media
  6. Use promo videos on Facebook
  7. Network with other business owners in your industry
  8. Network with local businesses that compliment your products/ services
  9. Hand out promotional material to anyone who’ll take it
  10. Ask local businesses if you can place flyers or cards inside their location
  11. Host a giveaway with a popular blogger
  12. Collaborate with other businesses on social media
  13. Volunteer with a charity and ask for a shout out (after you’ve significantly benefitted them)
  14. Run a Facebook ad
  15. Take over a corner and hand out samples of your product
  16. Pin your brand’s infographics and checklists on Pinterest
  17. Create a bangin’ blog that will get people talking
  18. Engage with your customers on social media
  19. Be transparent with all of your customers
  20. Add your business to any relevant online directories
  21. Build and use your email list to your advantage
  22. Use affiliates to promote your products
  23. Post 70% nonpromotional content on your social media and 30% promotional (People are more likely to trust you when you’re not constantly talking about yourself.)
  24. Guest post on a popular blog
  25. Submit a popular blog post of your own to Huffington Post
  26. Join Facebook groups where other entrepreneurs/ bloggers hang out
  27. Position yourself as a subject matter expert
  28. Use click bait titles (that lead to awesome content)
  29. Use social sharing buttons in emails and on site pages and blog posts
  30. Comment on popular blogs that you find on Pinterest (and be genuine!)
  31. Do a webinar and promote it on Facebook to build your list and sell products
  32. Join an online networking group
  33. Join a blogging network
  34. Create or join a mastermind group with other entrepreneurs
  35. Ask popular or midlevel bloggers to promote your product for a significant commission
  36. Hype your audience up with a launch countdown
  37. Offer incentives for those who recommend your business to their friends and colleagues

There you have it!  What marketing strategies have you used to market your business for free?  Share them below in the comments, and let’s chat!

Stop Waiting for Your Billion-Dollar Idea and Do This Instead

bill-gates

Billionaire entrepreneur Bill Gates Photograph by Ida Mae Astute ©2016 American Broadcasting Companies, Inc.

Eimantas Balciunas

Conventional wisdom says that if entrepreneurs want to be successful they should strive to create breakthrough tech products in new and huge markets.

Conventional wisdom is wrong.

Yes, it’s incredible when an entrepreneur develops a billion-dollar technology that changes the world and defines a new category of a business, but it’s also rare. Consider that fewer than 200 tech startups are valued at $1 billion or more right now. That’s right — just 200 out of all the startups out there have reached unicorn status. The chances of you starting one are slim. You have a greater chance of being struck by lightning.

What wannabe entrepreneurs often fail to see is that you don’t have to aim to be a billion-dollar company, start a new market from scratch, or create a breakthrough product. You can start with something you already love and know well, copy the existing products out there, and focus your energy on creative marketing.

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This approach works because it puts the odds in your favor. Rather than taking on a big product and market risk, you copy what already works in markets that are already proven. This frees up resources to focus on being the best marketing innovator in your niche.

The challenge with this approach , of course, is that large, competitive markets tend to have well-funded, well-branded competitors. Fortunately, small bootstrapp ed startups have two advantages: speed and edginess. Startups can go from decision to action in just hours. Large companies, on the other hand, are almost never early adopters because of risk-aversion and decision inertia.

Being an early adopter is powerful because there’s less noise from other marketers and more curiosity from users who want to explore. In just the last year, Facebook made a major change to its newsfeed algorithm and created bots and instant articles . Instagram released a new direct-response ad product. Snapchat went mainstream. All of these are opportunities for startups looking for creative marketing opportunities.


Time and time again, we’ve all seen strong brands emerge from creative marketing. For example, Helloflo, a feminine care product brand, went from less than
 $100,000 in revenue to more than $1 million with just two viral videos. Launched in 2014, it was acquired by SheKnowsMedia this year. DJ Khaled became a mainstream personality by being an early adopter of Snapchat. Finally, 14 months after launching, the Dollar Shave Club posted their first video to YouTube. That one video was seen over 23 million times and turned the company into a household name. This year, Dollar Shave Club was acquired by Unilever for $1 billion.Being an early adopter was how my company, Travel Ticker, broke into the crowded travel space almost a year ago . When we launched, we were looking for ways to help our company’s marketing go viral. We saw the YouTube videos of two of the best rooftoppers in the word, Ivan Kuznetsov and Oleg Cricket, and knew we had to work with them. So, we offered to pay for a trip for them to anywhere in the world to record their next stunt if we could put it on our You T ube channel. They ended up recording themselves climbing the Eiffel Tower and walking, flipping, jumping, and doing handstands on ledges of skyscrapers across the world. That one campaign has led to over 17 million views across all media platforms and has been an incredible investment for us.

Instead of focusing on your big billion-dollar idea, focus on doing some really smart work with the tools that are out there. The number of social media and marketing platforms is exploding, and this means that there has never been a better time to succeed as a creative marketer.

Eimantas Balciunas is the co-founder and CEO of Travel Ticker