Twitter Strategy to Get Webinar Signups You Don’t Want to Miss

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Just in case you didn’t know, webinars are an awesome way to engage your audience – and even better, increase it. Savvy business owners are using webinars to nurture relationships with their clients and customers, and for good reason – it works!

Still, without the right preparation and Twitter strategy, your webinar could end up being a ghost town.  If you want massive signups – and you wouldn’t be here if you didn’t –using Twitter to promote your webinar can work wonders. Here’s how:

PICK A GREAT WEBINAR TOPIC FOR YOUR TWITTER FOLLOWERS

You (hopefully) know why people follow you on Twitter, why they find you interesting, and what you have to offer. The topic of your webinar should provide additional insight into that field of interest.

Come up with an engaging topic and explain it clearly so your followers will know what to expect. A lot of them regard you as an expert. Have your webinar off something of value – like step-by-step instructions to replicate your successes – and you’ll have their undivided attention.

To make sure the majority of your followers are in the know, create several different tweets that announce your webinar topic and share them in different time intervals. Be sure to keep in mind where your follower base is located and tweet these updates in every relevant time zone.

SHARE YOUR WEBINAR ATTENDANCE GOALS ON TWITTER

One great thing to include in your tweets is your attendance goals. Twitter users generally love this type of call to action, since they all participate in achieving the goal by registering themselves.

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So how do you calculate your registration goal? Well, webinars typically have around a 25% attendance rate. So come up with a realistic number for your attendance and multiply it by four. Easy peasy.

PICK A GOOD DATE FOR YOUR WEBINAR AND ANNOUNCE IT ON TWITTER

Clearly you should include a date in your tweet. People need to know when the webinar is going to take place. Don’t spend too much time picking a date. Just follow the following best practices and then test what works best for you and your audience.

Typically the best days are Tuesday, Wednesday, or Thursday. Mondays people are busy getting ready for the week and by Fridays most are wrapping up the week and mentally checking out. Weekends are hit or miss. Your audience may appreciate it outside of work hours or they may want to do something else – again, you’ll need to test.

CHOOSE THE RIGHT TIME FOR YOUR WEBINAR

Typically, the most convenient time for webinars is between 1 p.m. EST or 2 p.m. EST. However, this largely depends on your target audience. If the majority of your followers are employed as nine-to-five workers, then an appropriate time would be around 8 p.m EST.

Truth be told, if this is one of your first webinars, there cannot be an accurate answer. You’ll simply have to do the math yourself judging by the attendance rate you had during your past webinars. This is why it is wise to experiment with different times and dates. It will give you a clear overview of the attendance rate, and how to maximize them in the future.

KEEP TWITTER USERS INFORMED AND INTERESTED IN YOUR WEBINAR

The truth is, if you don’t occasionally remind people of your webinar, there’s a pretty decent chance they will forget. You need to put in some effort in and create a buzz to boost the sign ups and attendance of your webinar on Twitter.

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Here’s how you can do it without being obnoxious:

  • Use Periscope to make your announcements. People will feel more comfortable because they can see your face and hear your voice. If you only do it via Tweeting, they could feel like it’s an invitation template.
  • Reward their engagement, answer their comments, show appreciation for their support, and remember to be friendly.
  • Use hashtags in your tweets, like #Webinar, #(initials of your company), etc. This way, the people who go throw these hashtags might stumble upon your tweet and attend because they are genuinely interested or maybe just to satisfy their curiosity.
  • Use direct messages and send reminder Tweets to people who already signed up since they might not see relevant updates in their feed.
  • Think of a way to incentivize retweets – they can boost your attendance rate big time.
  • If you have an email list, definitely send an announcement with a clear call to action to sign up right from the email.

Never say everything in the first tweet. Have fun and put out a few teasers for your webinars. It’s in your best interest to keep the topic interesting and relevant. You don’t want to post the same tweet over and over again. You need to keep the topic fresh.

For example, if the topic of your webinar is sales business strategies, use tweets like – “Best Customer Based Incentives in 2016 – find out more in #Webinar #(your company’s name or your name).” Basically,  make the initial tweets related to your primary topic and all the rest related to sub-topics.

GIVE TWITTER USERS AN ADDED REASON TO ATTEND YOUR WEBINAR

Lastly, you will have an easier time signing people up if you give them an added incentive past your awesome presentation. Consider something like picking 10 attendees to give discount coupons or codes to at the end of the webinar.

This doesn’t have to be random either. Reward engagement to make the webinar more interactive. Maybe you’ll have the giveaway be for the top 10 engaged attendees judge by comments.

In other words, provide people with useful and engaging topics, and give them an opportunity to benefit even more for actively participating in your webinar. This will increase the signup rate, give people a good reason to actually attend, and a good reason to hear you out.

To sum up, it’s important to stay relevant and to stay in touch with your Twitter followers before your webinar. If you care about the outcome, they will reward your efforts. Don’t be too pushy and don’t spam the invites – just make sure people respond to it naturally.

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