Why Should Businesses Market on Snapchat?

When you’re building and running a business, it’s essential that you engage with every marketing channel available to ensure that your brand reaches as many people as possible. After all, every person who engages with your brand is a potential customer. Snapchat offers you a bank of more than 158 million daily users, who generate more than 10 billion video views every day — this presents you with a clear opportunity to grow your brand.

If you were impressed by those statistics, here are a few more which highlight the opportunity which Snapchat marketing brings a business:

  • Snapchat has 301 million monthly active users.
  • The average number of Snaps created every day is 3 billion.
  • North America boasts 71 million daily active users.
  • 18% of all US social media users interact with Snapchat.
  • Snapchat has more users than Twitter, Pinterest, and LinkedIn.
  • The average Snapchat user visits the app 18 times daily.

If you weren’t already sold by the statistics alone, let us cover some of the main reasons why businesses who use Snapchat for marketing can excel:

Less Competition, More Opportunity.Almost all successful ecommerce businesses have an established presence on Facebook, Instagram, Twitter, and even Pinterest. There is a clear reason why — these platforms offer a gateway to a communicate directly with millions of engaged users. Fortunately, most businesses haven’t established a presence on Snapchat yet, so you can break through and solidify your brand on the platform.

Snapchat Content is Engaging. Due to the unique, time-sensitive aspect of content that is featured on Snapchat, it’s an engaging platform for your audience. If you establish your brand as a leader on the platform, like Taco Bell has with their innovative Snapchat campaigns, you’ll capture the attention of a much wider range of users than you would have if you focussed on Facebook advertising.

Snapchat is Free. It’s important to remember that Snapchat is a free marketing tool which you can use to help your business grow and prosper. When you’re running a business you could be paying for Facebook advertisingGoogle Adwords, and email marketing campaigns, so Snapchat could provide you with great results without tapping into your marketing budget.


The Ultimate Guide to Snapchat Marketing


snapchat marketing strategy

By: Andrew Roach

Social media platforms like Facebook, Instagram, and Twitter have been successfully utilized by businesses and entrepreneurs alike over the past few years to help them grow their brands reach, and ultimately generate more revenue. Plenty of marketers agree that Snapchat, the social media platform that used to be reserved for teens and young adults, is now a tool which can be used to bolster your brand’s marketing efforts, and further increase your reach. In fact, usage among Snapchat users over the age of 35 has increased by 224% from Q4 2015 – Q4 2016.

Snapchat is a unique platform, both in terms of its functionality, and also the content which users expect to find there, so it can feel daunting to get started with Snapchat marketing. We believe in empowering entrepreneurs, so we’ve created this ultimate guide to Snapchat to help brands, marketers, and entrepreneurs nail their Snapchat marketing efforts.

At the end of this guide you’ll be fully equipped with all the information you need to make sure you succeed when marketing on Snapchat, and you’ll be able to create an awesome Snapchat marketing strategy for your business.

Let’s get started.

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Loyal employees tell you what you need to hear, not necessarily what you want to hear.

Jack got fired because he kept telling his boss what his boss did not want to hear – the truth.

The last straw was when one of Jack’s co-workers made a costly mistake, and Jack suggested to change the process to make such mistakes less likely. That process was set up by the boss, and the boss did not want to take any responsibility.

Jack was a typical loyal employee:

1) He cared about success – of the team, of the boss, and his own

2) He told the boss what the boss needed to hear

3) He never disagreed with his boss in public, and supported his boss decisions publicly

4) He worked hard and was dependable

In New York where this all took place, employment is “at will”.

Thus, firing Jack was easy.

Dealing with the consequences would be hard even for a strong leader.

For a weak one, his boss, it was impossible. Other loyal employees were dismayed at this firing and quit within a few months. Critical knowledge of systems and processes was not replaceable.

The boss had to leave within a year.

To be leaders, we have to understand that

1) loyal criticism is a true blessing

2) loyalty is built on honesty and trust

3) loyal employees are precious gems, not stepping stones

“Never push loyal people to the point where they do not give a damn !”

If we are not ready to be loyal to our loyal employees, we are not ready to lead them.

Do you agree ?

5 Ways to Win Your Pitch, According to ‘Shark Tank’s’ Robert Herjavec



    The cybersecurity tycoon and investor shares a few insider tips to capturing his attention – and his money.

    As one of the original Shark Tank investors, Robert Herjavec has seen his fair share of pitches. He’s sat through presentations for everything from an energy drink for cougars to a book that becomes a lamp. Along the way he’s learned what works and what falls flat. And as “the nice judge,” he’s consistently offered helpful and constructive advice — even if the recipient didn’t deserve it.

    As he’s now in his ninth season on the show, the cybersecurity tycoon offers entrepreneurs some suggestions for making their pitches stand out from the pack.

    Know your numbers.

    “I can’t count how many times we’ve met with companies who don’t even know their own numbers. Take the time, make the effort and know the ins and outs of every facet of your business. You have to know where you stand financially in order to take the next step forward.”

    Be open, not oppositional.

    “When someone comes in to pitch and just doesn’t want to hear what we have to say, that’s challenging. Just because you don’t like the feedback you’re receiving doesn’t mean it’s wrong — or right, for that matter. Be open to other people’s perspectives. When an entrepreneur doesn’t hear us out and instead gets defensive or aggressive, I know we’re not going to get a deal done.”

    Relax, breath, repeat.

    “Remember to slow down and tell us a story. You’ve got to relax, take deep breathes, watch your pace and calm your mind. Tell us your story, and let your passion for the business shine through. Control those nerves.”

    Be Tom Brady.

    “You have to be passionate about one thing. Be great at one thing. The world will reward your knowledge of a very narrow field. Tom Brady gets paid $25 million a year to throw the ball. He doesn’t get paid to block, he doesn’t get paid to tackle. Be Tom Brady. Be world class at one thing.”

    Keep us on the edge of our seats.

    “Most important, you need to engage us. It’s your job to make us listen. We want to learn from you and be inspired by your pitch. Capture our attention, stand out, be different!”

    ‘Shark’ Mark Cuban Makes Waves In And Out Of The Tank


    Mark Cuban isn’t afraid to make waves on “Shark Tank,” ABC-TV’s hit reality series about investing in startups. It isn’t simply that he’s the big fish — with a net worth of $3.3 billion, according to Forbes — he also isn’t afraid to criticize what he regards as other Sharks’ foolish investments or the lack of preparation by many of the show’s contestants.

    A study by Forbes of the Tank’s first seven seasons (its eighth just ended) showed that Cuban was the best at closing deals in three industries: entertainment, food/drink, and exercise equipment. His biggest single investment was $2 million in Ten Thirty-One Productions, which produces the Haunted Hayride and other live events. So what’s surprised him the most about the Shark experience?

    “How many families watch the show together and how proud parents are when their kids are excited about business,” Cuban told IBD. “I never expected it to have the impact on them that it has.”

    Cuban, 59, was born in Pittsburgh’s working class suburb of Mount Lebanon. At 12, he caught the entrepreneur bug, going door-to-door to sell plastic garbage bags in order to buy some expensive athletic shoes.

    He sold stamps and coins in high school and during a strike by Pittsburgh Post-Gazette workers, brought newspapers from the printer in Cleveland to Pittsburgh. He took his high school GED a year early and became a full-time student at the University of Pittsburgh. While there, he worked as a bartender, taught disco dancing and promoted parties to pay his bills. After his first year of college, he transferred to Indiana University in Bloomington because it had the lowest costs of any business school in the top 10. There, he continued to make money as a dance instructor while also operating the most popular bar in town.

    After graduating with a bachelor’s degree in business in 1981, he got a job at a Pittsburgh bank, helping it convert from a manual operation to an automated computer system. In the process, he says, he not only learned about systems, but how big companies operate and middle managers think.

    His next gig involved trying to convince TV repair shops to join a franchise. And though he only sold one, he says there was a lot of value in learning about cold-calling and franchising.

    He moved to Dallas in 1982 in search of more fun and sun. He had little money, so became the sixth roommate in an apartment where he had to sleep on the floor or a couch. He got a job as a salesman at the city’s first PC software retailer and learned the business by reading manuals every night. He went from living on bar food to making large commissions and doing consulting work outside regular hours, splitting his fees with the owners of the software business. But nine months into this, after asking another employee to open up for him so he could meet a potential client, he was fired for being absent from his job — even though he’d brought back a check from that meeting.

    From MicroSolutions To Mavericks

    In 1982, Cuban started MicroSolutions, a software reseller and system integrator — though he didn’t own a computer. One of his first clients was Martin Woodall, who sold multi-user systems, and he offered Cuban office space and to pay him for attracting clients. Two years later, MicroSolutions had $85,000 in the bank — or so Cuban thought: His secretary had cleaned out all but $2,000 before disappearing.

    “What was done was done,” Cuban wrote in “How to Win at the Sport of Business,” figuring that “worrying about revenge” and venting his anger at the bank were just “a waste of energy.”

    Instead, his effort went into getting smarter. “I would continually search for new ideas in books and magazines available to anyone,” he wrote, “but most people won’t put the time in to get a knowledge advantage.”

    In 1990, he sold MicroSolutions for $6 million. His next venture, with partners Todd Wagner and Chris Jaeb, was AudioNet, which began with webcasting college basketball games. In 1998, they renamed it Broadcast.com, went public, and the next year sold it to Yahoo for $5.6 billion in stock.

    Cuban purchased the Mavericks in 2000 from H. Ross Perot Jr. for $285 million. The Mavericks had been longtime losers, but after Cuban revamped its player roster and built the team a new stadium, its fortunes revived. The Mavs qualified for the playoffs in 2001, then made it to their first NBA Finals in 2006. And although they lost to the Miami Heat that year, the Mavs came back to beat the Heat in 2011’s finals to become NBA champs.

    What has Cuban learned from this experience that might apply to other businesses (other than the publicity that comes from being fined $2 million for arguing with officials)?

    “Good businesses are personal and the best are very personal,” he said. “Sports bring out emotions, as a great business should.”

    In 2001, Cuban joined Philip Garvin to launch HDNet, a high-definition network that eventually became AXS TV. And Todd Wagner has been Cuban’s partner in other ventures, including 2929, which produces and distributes movies and TV content, owns Landmark Theatres, and has a stake in Lions Gate Entertainment.

    “As an investor, he has an intricate portfolio of organizations across a wide range of industries,” said Michael Parrish DuDell, chief strategy officer of CouponFollow.com, who interviewed Cuban for his book “Shark Tank: Jump Start Your Business.” “He learned early on how critical it was to develop a keen eye for talent and empower that talent to share in the responsibility of leadership. It’s no surprise he’s helped so many people build extraordinary businesses.”

    Into The ‘Shark Tank’

    Cuban replaced an original member of the “Shark Tank” panel in 2011, joining Kevin O’LearyBarbara CorcoranDaymond JohnLori Greiner, and Robert Herjavec. Broadcast on Friday nights, the series has had an average audience ranging from 5 million to 9 million in its eight seasons, and it was renewed for a ninth, and moved to Sunday nights, starting Oct. 1. It won the Emmy Award for Outstanding Structured or Competition Reality Program in 2014, 2015, and 2016.

    The power of “Shark Tank” to immediately impact tiny companies can be illustrated by the $100,000 that Cuban invested for 30% of Simple Sugars in season four. Owner Lani Lazzari had created a line of cosmetics as a teen to clear up her eczema and began selling it to others who had problems related to sensitive skin. She arranged to take off her senior year of high school for independent study so she could focus on growing her business. In the year leading up to her appearance on “Shark Tank,” she had 1,300 orders; within three days after the broadcast, she received 15,000.

    Mark Cuban’s “Rules for Startups” from some of his most popular posts at http://www.markcuban.com and his real-time engagement platform, Cyber Dust, under +MCuban:

    • Don’t start a company unless it’s an obsession.
    • Hire people who you think will love working there.
    • Know how your company will make money and actually make sales.
    • Let people use the technology they know.
    • Know your core competencies and focus on being great at them. Pay up for people in those competencies, but hire cheap for those who fit your culture and have other competencies.
    • Keep the organization flat and have open offices to keep everyone in tune with what is going on and keep the energy up.

    Cuban says he used to be preoccupied with work 24/7, but by managing his time smartly, he’s now able to put his family first. (He married Tiffany Stewart in 2002 and they have three children).

    “Mark Cuban has mastered the very thing most entrepreneurs struggle with the most — delegation,” said DuDell.

    “Time is the most valuable asset you own,” Cuban said. “How you use it is the best indication of where your future is going to take you. Sell in the morning, keep your customers happy the rest of the workday, and push the envelope at night.

    “I used to be in the middle of everything, but I hire people I can build trust in, then let them take the ball and run with it.”

    Cuban’s Keys

    Owner of NBA Dallas Mavericks and one of the investors on the hit TV program “Shark Tank.”

    Overcame: Boring, poor-paying jobs with no future; he decided to learn something from each one.

    Lesson: Be brutally honest with yourself about the quality of your ideas, products, and services and why customers buy and at what price.

    “Passion for a particular business is overrated. It’s really about where you put your effort. If you’re willing to work hard at something, a passion will naturally develop.”

    My top 3 shows on Netflix

    Just this morning I had 2 hours blocked out for writing. But you know that feeling when you just stare at your screen…for an hour?

    It happens a lot to newbies and experienced writers alike.

    The difference is that experienced writers know how to get over it faster.

    For me, the answer is giving myself a break…in this case, FOUR episodes of “Surviving Escobar” on Netflix.

    Finally, I’m back to work actually writing this email to you right now.

    (Btw, my top 3 Netflix shows right now: “Surviving Escobar,” “The Hunt,” and “The Good American.”)

    Part of being a Top Performer is existing in the real world. You and I don’t need a desk in a soundproofed zen meditation garden. We need a way to do work even when we’re distracted — because the world will always be distracting.

    That’s why today I want to talk about 3 of my most effective approaches for dealing with distraction.

    Btw, this is about more than being exceptionally productive. It’s about developing the Mental Mastery to draw hard boundaries in your work so you get what you need done while leaving ample time to enjoy your personal life.

    1. Understand distraction is human nature

    When most people plan their day they say, “I am going to work straight from 8:00 a.m. to 6:00 p.m. with absolutely zero distractions.” They try to be crazy disciplined.

    Then, as soon as they get a little distracted or they fall behind their perfectly planned schedule, their day goes completely off the rails. Next thing they know, they’re lurking their high school crush’s Facebook, texting their friend for a spontaneous coffee date, and checking movie showtimes for the early afternoon. They go into a downward spiral and can’t get back on track.

    In psychology they call this the “what-the-hell effect.”

    It’s just like when you go on a diet, things are going great, and then you slip up and eat a piece of cake, and say, “Well, there goes my diet for the day so what the hell, I might as well eat the rest of this cake and this pizza and this box of cookies.”

    The difference is Top Performers understand that getting distracted is human nature. They accept it’s going to happen, and they don’t beat themselves up when it does.

    2. Build in a distraction buffer

    Once you accept that you’re going to get distracted, then you can plan for it. Something I’ve found really helpful is building a buffer into my day.

    Instead of scheduling my day down to the minute and leaving no room for error, I make sure I leave a couple hours every Wednesday and Friday so that I can catch up when I do get off-track. (Not IF — WHEN. It will happen.)

    I feel so strongly about this that we’ve instituted a companywide policy of “No Meeting Wednesdays” so everyone has a one-day buffer to catch up on work during the week.

    No meeting WednesdaysNo Meeting Wednesdays (DND = Do Not Disturb)

    Here’s the last thing I do to deal with distraction — I just let it happen! I indulge it!

    This is what I did this morning when I couldn’t write. Instead of pushing through and forcing myself to write, I decided to take a break, indulge the distraction and actually go watch an episode.

    But here’s the key. Once I indulged my distraction, I pulled the Google Doc back up on my computer, refocused, and worked EVEN HARDER the rest of the day to make up for it.

    There’s something really powerful about being able to indulge in fun things that crop up — whether that’s a show, a friend, or an insanely beautiful day you just can’t pass up. And yet, after you’ve indulged, having the confidence to know you’ll buckle down and finish the work.

    It’s like that metaphor of the tree and the reed. When a storm comes in, the tree fights it and snaps. But the reed bends with the wind and gets right back up after the storm.

    So there you have it — 3 of my most brutally effective ways to deal with distraction.

    Try them out yourself and tell me how it goes.

    Here is Why you should think of Social Selling

    Social Selling 

    Social Selling generates better quality leads, increases sales opportunities, and increases overall deal size. Here’s how to use social selling to your advantage.

    What is social selling?

    Social selling is about leveraging your social networks to find the right prospects, to build trusted relationships, and ultimately, to help you achieve your sales goals by answering prospect questions and offering thoughtful content and insights to match each stage of their buying journey.

    Through commenting, liking, or sharing content with prospects, salespeople become part of the conversation and boost their own credibility by showing an active interest in what their buyers are posting. Social Selling is essentially another form of lead generation and lead nurturing.

    To do it well, you have to have a deep understanding of how it works — and accept that it’s not ‘owned’ by one department in your organization. In fact, social selling is — much like a lot of successful business initiatives — a team effort.

    Why should I use it?

    Social Selling may still seem like a buzzword, but the tactics work. Instead of jumping into your sales pitch, you are now are spending time interacting, engaging, and building a trust with prospects via social media.

    Still unsure if social selling is right for your business and B2B sales?

    • Social sellers outsell colleagues who don’t use social media by 78%. (LinkedIn)
    • 64% of teams using social selling attained their quota, as compared to 49% of teams that hadn’t incorporated social media into their sales processes. (Aberdeen)
    • 75% of B2B buyers use social media to make purchasing decisions.(Kathleen Schaub)
    • “On average, traffic generated by employees converted at about 2.5x the rate of traffic generated by the brand. In fact, employees each generated more than $100,000 of sales. In essence, we got more traffic that converted better at a lower cost.” (Chris Boudreaux on Social Selling)

    How do I get started?

    Before diving in, make sure you and your team have social media accounts set up, mainly LinkedIn and Twitter.

    Your social accounts should not just read like a resume or contain lackluster information. Instead, provide value to your potential buyers in your social profiles and become a trusted advisor in your industry.

    Once you have your accounts set up to perfection, you need to begin your research. These two guides will ensure you become a social selling expert.

    After your profiles and research have been done, you’ll need to figure out where your buyers are—generally speaking for B2B sales you need to be on LinkedIn & Twitter, and possibly YouTube.

    Start sharing! Dedicate 50% of your content to your buyers. The other 50% should be content related to how you want to be known online. If you have no idea what to share, share what your customers are sharing! (Mario Martinez Jr.)

    Build relationships through conversation. Make it a daily routine to initiate five or more new conversations daily to further develop new relationships. (SalesforLife)

    Follow up. Check daily for LinkedIn profile views, likes, shares, comments, and InMail messages; as well as Twitter likes, re-tweets, and direct messages. Make sure to respond to all of the above on a daily basis. (SalesforLife)

    What tools should I use?

    First, you’ll need social media accounts. Preferably LinkedIn, Twitter, & YouTube.

    To schedule your LinkedIn & Twitter posts, you might want something like Buffer or Hootsuite.

    For help with prospecting, you might want something like LinkedIn Sales Navigator or Sales Loft. (SalesforLife)

    To help your sales team curate content, share that content via social, and measure their metrics via reporting, you might want a social selling platform like EveryoneSocial.

    To train your team on social selling, you might want to hire a trainer like The Sales FoundrySalesforLife, or Vengreso.

    How do I measure my results?

    Tracking your sales reps’ activity and results with social selling is actually very easy. Some metrics you should consider: online network growth, content engagement, new opportunities, and, of course, revenue. (Jill Rowley)

    The most important key performance indicator (or KPI) to look at is how many conversations you are having offline, that came from conversations you started online. (Mario Martinez Jr.)

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